Where it all started?
Believe it or not social media did not start with Facebook and Instagram. It started with the first aspects of email (seems like a dinosaur now!). The first email was sent in 1971, ploughing the way for the concept of social media and people connecting online. Social Media sites started to pop up in 1997 and began with ‘six degrees.’ Then Facebook was born in 2004 and became the staple for all social media interaction.
Social media has grown from a personal social meetup to a multi-billion dollar community that is ripe for the taking. It’s become a community to share and build a brand story.
What’s all the fuss about?
Social media encompasses computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. And has become a gold mine for businesses to nurture their branding. Social media marketing Brisbane is the gateway to an online social playground open to all ages. Whilst there are many other forms of communicating with people, social media is the fastest, biggest and most effective. It allows anyone to contact people and businesses from all over the world at the touch of a button.
Whether you are running a small business out of your garage or you’re running a multi-million dollar corporation, trust us you need social media marketing. Utilising the free and paid social media marketing gives your brand access to 2.46 billion people worldwide. Yeah, it’s a lot. Old fashioned outlets of marketing such as newspaper ads have grown stale. So, if you haven’t switched to the digital sphere, it’s time to give your brand a digital facelift.
Business accounts are a crucial part of the business and if they are not maintained correctly and frequently your revenue will drop substantially.
How to establish your Social Media branding
First of all, to establish your brand on social media you need to post and post A LOT. Social Media business accounts need to be up to date every day otherwise you will lose your reach with your audience. Consistency is crucial. The algorithm and your audiences wants to see see your product and brand so they click on your ad. When establishing your business you need to think to yourself, “what is our point of difference, what do we do well that other businesses don’t,” and then you have to run with that and push that into your posts. If you highlight these parts of your business, people will be familiar and interested in what you do. Another great way of doing this is personal hashtags. Some people hate them, and some people love them. But did you know that posts with at least one hashtag average 12.6% more engagement than posts without a hashtag? This can totally change your reach and engagement levels. Find a hashtag that relates and correlates with your business and run with it.
You can also enlist the help of Display Purpose to source the perfect concoction of hashtags for your post. Keep one hashtag and use it on all of your posts. This connects all your posts and creates a brand story. Hashtags are a great and easy way to boost your post without paying and with minimal effort!
Creating a brand story is a big MUST DO as a small business owner. Let the audience get to know your brand. People love to know who they are working with before engaging with your product or entering into business with you. So, creating a brand story is a crucial part of connecting with your audience.
If you’re feeling overwhelmed, using pictures and a backstory is a great place to start. Simple, welcoming photos are perfect for building a story. You want to invite your audience to get to know your brand and what we stand for.
For instance, if you are a homegrown business, highlight how you’ve worked hard to be where you are now and that you are willing to put in 110% effort for anyone who wants to engage in business with you.
5 Social Media Must Do’s:
- Understanding who your audience is. This is extremely important because knowing who your audience is will allow you to know what to post and what they will engage in the most
- Consistency is key. Keeping your business accounts up to date is a must do to keep your followers engaged. If you want to post every day, make sure you commit. Social media algorithms love regular content and we are at their mercy. So, it’s more about sticking to a regular posting schedule, rather than the quantity of your posts.
- Keep it Simple. No one wants to read a big paragraph about your statistics! Short and simple posts are the key to success. Inspiration. Give your followers weekly inspo so they build a sense of trust with your brand. Quotes, testimonials and memes are great visual ways to connect your brand with your followers.
Decide what platforms are right for you. Whether it be Facebook, Instagram or Twitter you must decide what works best for you and your business, this can be done through trial and error or research.
The wonders of Social Media Analytics
As a small business owner, you want to be able to know how your posts are going online. And why not make the most of FREE analytics built-in to your social apps. Social Media Analytics allow you to see all of this information at the touch of a button.
Facebook is a great platform for viewing analytics. At the bottom of your post, you can click on it and view how many people the post reached, how they reacted and shared your posts. Armed with all of this info, you can compare posts to see what you did right and wrong, what engaged your audience and what didn’t.
A winning combination of free and paid social media marketing
Being a small business owner in digital-driven landscape you need to utilise social media. We know it can be daunting, but good news, it’s easy and inexpensive. Owning a business account is 100% free. You can use your business account to promote and maintain a Facebook, Instagram, Linkedin and Twitter account without putting in any credit card information.
On the other hand if you want to reach more people and gain a broader audience then you need to pay for ads. That’s why PDG are here to help. We know that running your business is tough enough, you don’t need the pressure of promoting your own business online too. We design, build and publish ads for YOUR company and take the stress off you.
How does Social Media marketing differ from traditional marketing?
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. The customer is at the forefront of digital marketing. Making online marketing a pillar in business management for all up and coming small businesses.
Traditional marketing is an outgrown and ineffective way of advertising as the old ways are all not useful anymore as the public does not use them. Take for example calling potential customers, this tactic was used and used and is still trying to be used even though it is not effective.
How many times have you gotten a call at nine pm on a Sunday night from a random company asking you to buy their product? The new form of marketing being online is much more efficient and less risky. At least 70% of the population has one or more active social media account, therefore making your target audience so much easier to find. Making social media a more effective way to market your brand, compared to traditional marketing techniques.
What is Social Media Marketing Brisbane?
Social media marketing is the use of social media platforms and websites to promote a product or service. Social Media Marketing Brisbane is growing and is the future of online advertising. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A Myriad of Social Media Platforms
You, as a small business owner, have an endless amount of social media platform options. These could be; Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest. All of these platforms are functional and free for you to use. There are numerous social media playgrounds that could fit your business better, but it’s up to YOU to decide which ones you want to use.
How to choose the right platform for you?
Choosing the right social media platform for you is quite simple and can be broken down into two easy steps.
The first step is to decide what your target audience is. What age bracket are you looking to engage? What city are your clients in? What gender is your target audience? You need to take all of these factors into account and then once you have this you can research what platform these types of people are using.
The second step is defining your objective on social media. What are you trying to get across, are you selling a product? Are you promoting a deal? Or are you just letting people know that your business exists? Keep in mind that with social media, a larger audience doesn’t necessarily mean more business, but a highly engaged audience will. Align the objectives of your social media marketing plan with the platform that will complement your goals. Once you have completed these two steps then you are ready to start your business account on your chosen platform.
Why we love Social Media Marketing Brisbane?
The results are in and we absolutely love social media marketing. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! Responses generated from non-viewable ads were filtered out and only the good stuff was retained. By doing so, businesses have managed to improve brand lift by 31%. Keeping this in mind traditional marketing techniques such as phone calls are ineffective and costly as nobody wants to talk to marketers on the phone. Social Media Marketing Brisbane is the most effective way of advertising and will only enhance revenue online.
Feel Lost in the digital landscape? We do Social Media Marketing
PDG is here to help. PDG is a Social Media Marketing Brisbane company. We market to all types of audiences depending on your business model. We market online through many different platforms such as; Google ads, Facebook, Twitter, Instagram and LinkedIn to get your product out there. We use filters to funnel your companies ads into the right viewers feeds so that you can gain maximum revenue. We specialise in all fields from retail stores to financing companies. PDG takes what you want to do with your business and makes it a reality.
If you’re having trouble getting your business the revenue it deserves?
Look no further. PDG is here to get you noticed by the right people on social media.
We offer quick and easy ads on all popular social media sites.
What does this mean for you?
We know how hard is it to break through the hive of social media buzz. So, enlist the help of our pretty damn good social media team to get your business working smart, not hard. You can focus on what you do best and know that PDG Social Media Marketing Brisbane has your back and is working to Get. You. Noticed.